From Three Bottles to the Heart of London Perfume Culture

London Musk began with a vision — not backed by investors, luxury boutiques, or high-end ads — but by the unwavering passion of one man: Mr. Belal Hussain.

Starting on 23 May 2015 with just three bottles of fragrance, sold from a modest setup, Belal’s dedication to authentic Arabian perfumery and his personal commitment to quality quickly captured the hearts of fragrance lovers across London.

As word spread, so did his mission — not just to sell perfume, but to share a rich olfactory heritage with a new audience. Every scent became part of a story, connecting tradition with the modern London lifestyle.

Today, London Musk proudly stands as the exclusive agent of Oudh Al Anfar in the United Kingdom — the first and only in London. This prestigious partnership reflects years of dedication, trust, and an uncompromising standard for excellence.

Under the leadership of our CEO, Belal Hussain, we continue to specialize in authentic oudh, premium attars, and luxurious blends — each scent handpicked to represent timeless Arabian craftsmanship with a modern twist.

Whether you are new to oriental fragrances or a connoisseur of fine oudh, London Musk invites you to experience scent in its most pure, rare, and unforgettable form.

Welcome to our story — and thank you for becoming part of it.