740 Fragrance(100 ML) EDP
Sale price
£18.00
Regular price £22.50
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740 Fragrance(100 ML) EDP
Sale price
£18.00
Regular price £22.50
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Asten Presents
740 Fragrance
“Sparkling aldehydes, luminous white flowers and a clean sandalwood-musk finish.”
Crisp Freshness with Luminous Floral Elegance
Discover the clean and uplifting character of 740 Fragrance by Asten, a 100ml Eau de Parfum created for fragrance lovers who appreciate sparkling freshness, crisp citrus, radiant flowers and smooth white-musk scents.
The composition opens with aldehydes and Calabrian bergamot. Sparkling aldehydes give the fragrance its luminous, freshly pressed character, while Calabrian bergamot introduces bright citrus freshness and refined aromatic energy.
As the fragrance develops, Egyptian jasmine, mock orange and sweet pea move into focus. Egyptian jasmine provides elegant floral depth, mock orange introduces a fresh orange-blossom-like quality, and sweet pea adds delicate softness.
The base brings together white musk and sandalwood. White musk creates a smooth, clean and comforting finish, while sandalwood adds creamy warmth and subtle woody structure.
Balanced between fresh aldehydes, citrus brightness, delicate florals and soft woods, 740 Fragrance creates a polished scent reminiscent of a crisp white shirt and a bright, refreshing morning.
The Fragrance Architecture
Top Notes
Aldehydes and Calabrian Bergamot
Sparkling aldehydes create a crisp and luminous opening while
Calabrian bergamot adds elegant citrus freshness and uplifting
aromatic brightness.
Heart Notes
Egyptian Jasmine, Mock Orange and Sweet Pea
Radiant Egyptian jasmine blends with fresh mock orange and
delicate sweet pea, producing an airy, graceful and beautifully
clean floral heart.
Base Notes
White Musk and Sandalwood
Smooth white musk and creamy sandalwood create a soft, comforting
and subtly woody foundation with a polished clean finish.
The Sparkling Opening
Aldehydes and Calabrian bergamot create an immediate feeling of freshness and light. The opening feels citrusy, crisp and luminous, like cool air against freshly pressed fabric.
The Clean Dry-Down
Egyptian jasmine, mock orange and sweet pea gradually settle into white musk and sandalwood. The finish feels smooth, clean and softly woody without losing its fresh floral brightness.
Product Details
Fragrance
740 Fragrance
Brand
Asten
Concentration
Eau de Parfum
Volume
100ml / 3.4 fl. oz.
Target
Unisex
Scent Profile
Fresh, Floral, Citrus and Musky
Finishing Character
Clean, Crisp and Luminous
Why You Will Love It
- Generous 100ml Eau de Parfum
- Fresh unisex fragrance profile
- Sparkling and luminous aldehyde opening
- Bright Calabrian bergamot freshness
- Elegant Egyptian jasmine heart
- Fresh floral character from mock orange
- Delicate softness from sweet pea
- Clean and smooth white-musk foundation
- Creamy woody warmth from sandalwood
- Balanced fresh, floral and citrus profile
- Suitable for brunch and special occasions
- Blue glass bottle with gold detailing
The 740 Fragrance Journey
A luminous progression from sparkling aldehydes and Calabrian bergamot to radiant white flowers and a smooth sandalwood-musk base.
1
Sparkling Citrus Freshness
Aldehydes and Calabrian bergamot create a crisp and uplifting introduction filled with luminosity and citrus energy.
2
Airy Floral Elegance
Egyptian jasmine, mock orange and sweet pea form a radiant floral heart that feels clean, graceful and softly expressive.
3
Clean Sandalwood Musk
White musk and sandalwood create a smooth, comforting and polished final foundation.
The Signature 740 Accords
A sophisticated clean composition shaped by sparkling citrus, airy flowers and smooth white woods.
Aldehydes and Bergamot
Sparkling aldehydes provide luminous freshness while Calabrian bergamot adds crisp citrus energy and refined brightness.
Jasmine and Soft Florals
Egyptian jasmine, mock orange and sweet pea create an airy floral bouquet with elegance, freshness and softness.
White Musk and Sandalwood
White musk brings a clean and comforting texture while sandalwood provides creamy woody warmth and structure.
The Essence of Crisp, Clean Elegance
740 Fragrance balances sparkling aldehydes and Calabrian bergamot with Egyptian jasmine, mock orange and sweet pea. White musk and sandalwood complete the composition with smooth warmth, creating a bright fragrance that feels polished, fresh and effortlessly elegant.
Bright Freshness for Polished Occasions
The clean aldehydic opening, elegant floral heart and smooth musky base make 740 Fragrance a refined choice for brunch, daytime gatherings, work, celebrations and special occasions. Its crisp character is ideal whenever a fresh and beautifully presented scent is desired.
Why Choose London Musk?
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Arabian Fragrance Specialists
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Carefully Selected Collection
Products are selected to offer distinctive fragrance character, attractive presentation and excellent value for perfume lovers.
Convenient UK Service
Shop through a UK fragrance retailer offering convenient delivery, store pickup options and customer-focused service.
Frequently Asked Questions
What does 740 Fragrance by Asten smell like?
740 Fragrance is a fresh, floral, citrus and musky perfume. It opens with aldehydes and Calabrian bergamot, develops into Egyptian jasmine, mock orange and sweet pea, and settles into white musk and sandalwood.
Is 740 Fragrance suitable for men and women?
Yes. 740 Fragrance by Asten is presented as a unisex Eau de Parfum suitable for anyone who enjoys clean, floral and citrus scents.
What size is 740 Fragrance?
740 Fragrance by Asten is supplied in a 100ml, approximately 3.4-fluid-ounce, Eau de Parfum bottle.
What are the top notes in 740 Fragrance?
Aldehydes and Calabrian bergamot form the top notes, creating a sparkling, citrusy, crisp and luminous opening.
What are the heart notes in 740 Fragrance?
Egyptian jasmine, mock orange and sweet pea form the heart, producing a fresh, airy and elegant floral bouquet.
What are the base notes in 740 Fragrance?
White musk and sandalwood form the base, creating a clean, smooth, creamy and subtly woody finish.
Is 740 Fragrance a clean-smelling perfume?
Yes. Sparkling aldehydes, citrusy bergamot, fresh florals, white musk and sandalwood give it a crisp and polished clean-smelling character.
Can 740 Fragrance be worn during the day?
Yes. Its bright citrus, clean aldehydic and soft floral profile makes it especially suitable for daytime wear, work and brunch.
Is 740 Fragrance suitable for special occasions?
Yes. Its crisp, elegant and luminous scent profile makes it a refined option for daytime celebrations and special occasions.